Nov 6, 2016

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The Path To Finding Better Websites

Everything You Need To Know About Google Penguin 4.0 Update

The Google Penguin 4.0 Update is now part of the core algorithm of Google. After two years of waiting the Google Penguin is updated.

Today, Penguin is real-time. Penguin is a filter that was created to get websites that are spamming in the search results of Google. Because the regular spamming system of Google cannot detect this. They introduced penguin in the year 2012. Before, websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. Basically, penguin was created to capture spam websites. The spammy websites will be penalized. Then the next penguin update was in the year 2014. Websites that were captured by the Penguin 3.0 must wait for two years in order to be free. Now, these long delays are a thing in the past. Because there was an update with penguin, the data will be refreshed in real time, which means there is a faster response after you reindex a webpage. The regular process of Penguin is that it will capture and also release the web pages. The Penguin 4.0 is more page specific. According to Google, Penguin 4.0 is more granular. Means that it affects more finer granularity than websites. It does not mean that it will only affect web pages. The new Penguin 4.0 will only affects a specific webpage or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.

Here are some important factors about the Real Time Penguin:

A. The signal of the Penguin whether it be positive or negative it will be recalculated on crawl. Link Detox Boost is the best tool in testing and trying the effects of the links.

B. The new Google Penguin does not only affect the whole website. This actually has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Which means that these will all go in the rankings will be affected by the Penguin algorithm.

C. It is more difficult to diagnose small penguin penalties.

D. Because the new Penguin is more granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.

E. The Link Detox has a subfolder analysis and this is very popular since it can easily diagnose and fix problems with any ranking issues.

F. The Filter Slice Feature of the Link Detox is really helpful in checking and analyzing the groups of the source of domains, kinds of links, countries groups of keywords and many more.

Google states, that there will be no other Penguin update and the Penguin 4.0 will be the last.

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